Formula Fig has arguably done more than most clinics to turn the facial into an immersive consumer experience through their stylish interiors and social media.
Its Fig Bars are polished, recognizable and built around a menu of cool facials. That is a highly scalable concept with great packaging.
Formula Fig is a well-funded brand with stylish treatment spaces and a 4.7-star Google rating. The real question is what lies beneath the surface. Its retail shelf leans toward popular celebrity skincare brands, while TVA draws on a handpicked selection of more than 700 medical-grade products, and holds a 5.0-star rating.
Formula Fig packages technology into named, repeatable treatments that can be delivered across multiple Fig Bars.
TVA is not a cookie cutter.
It designs treatments around severity, condition and progression, with multimodal maintenance and adjustments based on how the client's skin responds.
Formula Fig's model says: here is a carefully designed treatment experience.
TVA's model says: here is a skin problem; the treatment program may change as the skin changes.
They just optimize for different things.
Formula Fig is especially good at making facials feel branded and easy to consume.
TVA is deliberately less interested in making you loyal to a particular facial. It wants you loyal to the process and high performance results.
See our article on how to choose the best clinic for your skin in Vancouver.